Why
you should use Hearth & Home Videos for your Real Estate Video
Virtual Tours
1. Every marketing
visual tool should ADD to the level of presentation of your
property. Photos let viewers see
what the home looks like and are certainly a vital feature of any
online listing presentation. Video Tours should add a level of
information about the home, giving a sense of size, flow and context
of each room or view. If a virtual tour doesn't add
information it is just a waste of the buyer's time.
2. Professional equipment. A
professional level video camera, tripod and lighting are used.
The level of camera does make a difference in quality. A wide angle (but
not distorting fish-eye) lens is used to increase the amount of a
room that can be shown. While many agents may feel they do fine with
a handheld camcorder walking through a home, a fluid head tripod is
critical to ensure a smooth steady shot.
3. Professional lighting. When a
Hearth & Home Video Tour is filmed, supplemental lighting is used.
Imagine being able to turn on a dozen more lamps in a room and then
shooting it! Portable extra lighting makes a room seem larger
and more cheery.
4. Editing. If you try to walk around
a home with a handheld camcorder you are not going to be able to get
one continuous good take, and there are sure to be some rooms that
did not film well. Using sophisticated editing software that goes
far beyond freeware is critical for the quality of the finished
Video Tour.
5. Hosting. Where to host your Video
Virtual Tour is often an issue. Creating the video is one thing, but
how are people going to view it? YouTube is not an option - it is
very poor image quality and its purpose is for social or
entertaining video, not a polished marketing product. Hearth & Home
Videos hosts the Video Tours we produce. They are uploaded to the
MLS and Realtor.com with a link back to our site from which they
open immediately for viewing.
6. Flash format Video. Your Video
Tour is put on the web in Flash format which means it is streaming
video and a lower megabyte size. This allows for the video to
open virtually immediately instead of a viewer having to wait for a
lengthy buffering period. Since not everyone has a high speed
computer connection (especially many real estate offices) this means
more potential buyers will watch the video and not just close it
while still waiting for it to load.
7. A Collaborative effort. Your
Hearth & Home videographer will work with you on what to include and
what to highlight. Your input will be respected.
|
